The Generator

“Highly Replaceable. Your job could be done by Generative AI.”

 

Here's Why:

You’ve likely fallen into the trap of executing tasks without understanding the bigger picture. While your work might be visually polished, it’s disconnected from business goals, product strategy, and measurable outcomes. You’re waiting to be told what to do instead of shaping the direction. AI tools are already capable of producing polished UIs—but they can’t think strategically, collaborate cross-functionally, or advocate for users in context.

 

​How to Become Irreplaceable:

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• Be Curious (Read Chapter #1)
  Start by understanding your Product Manager as deeply as your users. What are they measured on? What stresses them out? This shift from design recipient to design partner begins with curiosity.

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• Understand How PMs Think (Read Chapter #2)
  PMs operate linearly and under pressure. If you’re stuck in endless iteration loops, you’ll lose them. Learn how to align your process to theirs.

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• Offer Research (Read Chapter #10)
  Stop waiting for someone to hand you a research brief. Learn to ask: “What data do we have to support this?” and offer to go find it. This positions you as a problem-solver, not just a decorator.

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• Learn KPIs and MVPs (Read Chapter #6)
  You need to know what success looks like beyond “it looks good.” Understand the metrics your product lives or dies by—and how to design in phases.

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• Deliver with Trade-Offs (Read Chapter #9)
  Instead of pushing the “perfect design,” get comfortable offering Good/Fast/Confident options. Use alternatives and confidence scores to show you understand product realities.